Any time new coupon codes surface on their catalogs or in email newsletters, this community posts them. Many of Retail Me Not’s coupons come from its community members. Retailers can also become fans of Retail Me Knot on Facebook, which is another way of positioning your store in the social graph of this audience. What deals get them excited? What are they saying about your store? Is your product on their wish list? Why or why not? While retailers can’t advertise within the social networking community, they can keep a finger on the pulse of what’s hot with these affluent shoppers. Retail Me Not’s social networking community lets users see what products top wish lists and what other great deals are out there. Retail Me Not’s social features allow men to get the skinny on which coupon codes work the best, while the social networking community lets men friend other bargain hunters who have money saving tips and ideas. Internet shopping adds a level of convenience that attracts male shoppers, especially those who want to save money. This site disproves the cliche that men don’t shop, because 43 percent of visitors to this site are male. people, mostly Asian and Caucasian men and women ages 18-34, followed by those aged 34-49 with an average income of $100,000.
Quantcast says Retail Me Not attracts 2.3 million U.S. That’s why this review focuses mainly on Retail Me Not, because not only does it show up frequently at the top of search engine results, it offers more social features than Current Codes, Coupon Cabin and Coupon Code.
Either way, shouldn’t your company remain visible no matter where your customers are searching?Įmail and search campaigns are an important part of capturing these customers, but it’s also important to find social networks and coupon sites these savvy shoppers frequent.
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Or perhaps they followed a link in a retailer’s e-newsletter and are now leaving the checkout to find a free shipping code. People may conduct these coupons searches before heading to a retailer’s website. Retail Me Knot and Coupon Cabin both positioned higher in natural search results than Ann Taylor in a query for the retailer’s coupons. Take for instance Retail Me Knot, which positions above Eddie Bauer in a search for “Eddie Bauer Coupons.” What’s also interesting is how some of these coupon sites position above retail stores in common Google queries for retailer discounts. My search for “coupon codes” revealed the top four natural positions on Google were held by Retail Me Not, Coupon Code, Current Codes and Coupon Cabin-all serving affluent, young and middle-aged men and women of different races, according to Quantcast. That point was driven home by a quick search on Google. Those days are dying, though, (along with newspapers themselves) as more affluent, young and middle-aged men and women are discovering coupon websites. There are still 65-year-old women sitting around the kitchen table, scissors in their inked-stained hands, clipping grocery coupons from the newspaper. Her new term also got me wondering how retailers of every size can find these thrifty, affluent fashionistas who are never caught in a virtual checkout line without a coupon code.
Shoes can’t be happy, I know, but it’s cute she coined her own phrase for a common bargain-hunter experience. An acquaintance of mine says those feelings of utter contentment and joy will forever categorize that pair of ballet flats as “happy shoes.” For some women, finding that pair of stylish ballet flats for 60 percent off is an addictive shopping high.
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